First off, instead of dickriding other celebrities/rappers, he established of records. SOLID move. Then next its their exposure. Loiter Squad is 1. going to keep OFWGKTA money flowing in pretty deep. 2. Going to expand their fan base, and get them more publicity. Plus they have adult swim now to promote albums/ tapes etc. Odd Future is definitley here to stay, cause they keep making big moves to be honest. And plus every member keeps putting out solid projects, and with Wolf, Mellowhypes 2012 release, an album from Earl and all the other members this year OF will be>>> in here in 2012.