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You might think it is going to make the album sell less, but actually its pretty smart. By releasing exclusively on iTunes, people have no where else to buy the album and they want to have it early so the are forced to buy it on iTunes. Digital sales of WTT on the first day alone are already at 150k (more than MBDTF and Born This Way) making it on target to do over 400k - 500k digital alone. Now once the physical version comes out, even more people will buy the physical copy, including some people who had already bought the album on iTunes therefore making the album sell even more. They will also probably have another big second week at number one because of Best Buy's deluxe version being released. I'd say its possible for it to do 700k first week
Smart marketing scheme
Smart marketing scheme
