This past April, Drake wore a striking blue paisley Visvim Kerchief down jacket to game one of the 2019 NBA Playoff between the Toronto Raptors and the Philadelphia 76ers. The next day, Upscale Hype, the Instagram account that IDs celebrity outfits, posted a picture of Drake wearing the coat, but they couldn't tell you where to purchase the jacket. That's because the piece is almost a decade old-it was included in the Japanese brand's Fall/Winter 2012 collection. So how did Drake get it?
A 24-year-old from England who runs Hidden.NY, a popular style-based Instagram account boasting almost 100,000 followers, including Drake, sent it to him. Drake DMd the account, which launched last August, to inquire about personal shopping and Hidden, who currently lives in New York, obliged.
"When [Drake] first DM'd me I was just happy to be recognized by somebody so iconic," he tells Complex. "He buys so much shit that I send him. It's crazy, but that's really cool. We just sort of texted for a bit. I heard some of his new music. We talked about that, and he said if I saw anything that I thought would be good for him to just send it through. I've been doing that sort of regularly."
https://www.complex.com/style/2019/08/hidden-ny-streetwear-instagram-account-followed-by-virgil-abloh-drake-interview
