On Thursday night, Kanye West announced the opening of his latest 'Pablo' pop-up in Paris, following similar stores in both New York and Los Angeles selling his merchandise - primarily the graphic tees created in collaboration with artist Cali Thornhill DeWitt.
Yesterday, fans lined up around the block to get the limited edition designs, including tees and hats where 'Pablo' had been swapped for 'Paris'. This morning, however, those showing up early found the matte black storefront had undergone something of a makeover. Thick orange spray paint has covered the boards, spilling onto the street itself.
The damage appears to have been done by anti-consumerist graffiti artist Kidult, who posted a photo of his handiwork to his Twitter account. It's not the first time he's done something of this nature - he's also left his mark on the shop windows of A.P.C., Colette, Marc Jacobs, Margiela and YSL among others. On Kanye's shopfront, he's spelled out "REAL SLAVES" - which is a reference to West's song "New Slaves" on his 2013 album Yeezus.
Still, this didn't deter fans who continued to queue down Rue de Richelieu in a bid to get their hands on some merch. Many of these fans had hoped that West would be at the launch of the pop-up - and at the Givenchy show later that day (he and the house's creative director Riccardo Tisci are known to be close friends). Unfortunately for them, this was not the case, though West's collaborators Virgil Abloh and Heron Preston were present at the event.
In the past, West's pop-up stores have proved to be a highly lucrative venture for the rapper - back in March, his New York one took in a whopping $1 million in sales in two days.