During the 2010 MTV VMA awards Kanye graced us with a teaser for "Runaway", his next single.
The song, which Mr West performed on the night, will be released as a 40-minute music video.
If reports are correct it will be the longest music video ever recorded, narrowly beating Michael Jackson's 39 minute and 31 second opus "Ghosts".
Filming for the music video recently took place in Prague and features supermodel Selita Ebanks."It's the story of a phoenix fallen to Earth, and I make her my girlfriend, and people discriminate against her and eventually she has to burn herself alive and go back to her world…I've been feeling the idea of the phoenix. It's been in my heart for a while. It's maybe parallel to my career. I threw a Molotov cocktail on my career last year, in a way, and I had to come back as a better person."