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Jay-Z Has Entered The Market

In what was originally announced as a Chief Brand Strategist role, last July Jay-Z linked up with one of California’s largest cannabis producers, Caliva, in a partnership that promised to give those formerly incarcerated due to the War on Drugs an opportunity to get involved in the booming legal cannabis industry. While at the time many questioned his intentions, this was hardly a surprise coming from one of the biggest rappers on the planet, especially one with as much business acumen. Where to buy weed online
In October, the first bud from this new grow was announced. Dubbed MONOGRAM, the brand would mark Jay-Z’s first true entrance into the space, and was positioned as having “uncompromising quality” with a tailored, direct-to-consumer strategy made possible through a “best in class e-commerce platform dedicated exclusively to its singular product line”, according to the release. The news lacked mention of working with the previously disenfranchised, but did mention this was the first of what we imagine to be many releases coming from that camp.
In November, Caliva announced their agreement with The Parent Company (TPCO Holding Corp.) (OTCQX: SBVCF, NEO: SVC.A.U, SVC.WT.U), which will bring the newly formed corporation to the public markets. In the deal, Jay-Z’s title was repositioned to Chief Visionary Officer (which, admittedly, is much cooler), and the brand became a contender for the largest publicly traded cannabis company in California.
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