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So… How did Kanye West's initial support help bolster the brand?

Kanye West was one of the first global celebrities to endorse SUPER. Kanye discovered SUPER right at the start and immediately fell in love with our Flat Top model. He started to wear it everywhere, which gave us a lot visibility in the fashion world propelling us at an early stage of our company. We then started to chat about developing his collection of eyewear that unfortunately never really made it past the sampling stage, although we were highly anticipating what was to come. For example one of the elements of the collection we wanted to develop was a wooden Flat Top, far before the whole wooden trend got going. With that said, keep an eye out for more big collaborations in the future.


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http://hypebeast.com/2012/03/daniel-beckerman-super-sunglasses/
 
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