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B said:
Didn't send out promo copies to the press. Waited till the very last minute to turn it in. Also held off on shipping, so they wouldn't ship till stores until they really had to.

There was other precautions too I'm sure (in the studio etc. how they kept the music on lock).
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It is pretty rare that it hasn't got out. Sure they took all the extra steps during the recording process and of course the digital release first has delayed the time needed to press up the physical copies. BUT it still has to be pressed at some point and with the release of the physical in 10 days it seems like it would be going to the plants now or already there. It's kinda dope though, takes me back to the time before the internets and file-sharing.
 

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http://rapfix.mtv.com/2011/08/03/will-watch-the-throne-dispel-the-album-leak-curse/

Jay-Z and Kanye West should be commended for keeping WTT safe from those eager to post up their wares for free and more importantly bringing fans back to a time where all could share in the joy of hearing new music for the first time. In it's entirety. If things go there way on August 8th, Jay and Kanye would be the first in a long line of Hip-Hop acts to break the long suffering chain of seeing their months of hard work end up in the hands of bootleggers with the project pieced apart. History is seemingly in the making.
 

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iTurnGirlsGay said:
It's probably going to show up the next few days, and albums usually leak like a week or 2 before...

How did they get this to not leak?
- it's gonna be a digital release 1st for 4 days, exclusively on itunes. digital releases doesn't leak.

- the cd's will be avaliable only at best buy for some days, and they may arrive the same week the digital release happens.

- they didn't send copies to press, MBDTF leaked by some1 at press or radio, cuz it was the clean version.

- ye and jay got all this planned to avoid the leak.

this album is not gonna leak,

 

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Doc J said:
- it's gonna be a digital release 1st for 4 days, exclusively on itunes. digital releases doesn't leak.

- the cd's will be avaliable only at best buy for some days, and they may arrive the same week the digital release happens.

- they didn't send copies to press, MBDTF leaked by some1 at press or radio, cuz it was the clean version.

- ye and jay got all this planned to avoid the leak.

this album is not gonna leak,
this isnt that complicated though, they must be doing something nobody else has tried :kanyeshrug:
 
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