http://www.vibe.com/post/v-exclusive-director-x-talks-behind-scenes-drakes-hyfr-video-132701Director X, (formerly known as Little X) famous for creating videos like Aaliyah and DMX's "Come Back In One Piece" and Nicki Minaj's "Your Love," is back on the scene with a fresh visual for hip-hop's man of the hour Drake.
While fans recently geared up for the release of Drake's Rihanna-assisted video for the single "Take Care", X joined forces with Drizzy to cook up the video for another track off of Take Care titled "HYFR". Set during a re-enaction of Drake's bar mitzvah, the video features YMCMB captain Lil Wayne and a cameo from Trey Songz. Oh, and if you need another example of how dope X is, they shot the video in one day!
VIBE talked to the Renaissance Man of directing about details of the video, fun times behind the scenes, and making bank overseas doing commercials.-Keenan Higgins
VIBE: Alright, so we can just jump into it. What have you been up to before the Drake video, because I know this is your most recent video, right?
Director X: Yeah I've been in Europe shooting some stuff. Like, the video for The Wanted, I shot like the summer of last year, like beginning of June or end of May and now that's floating around. It made its way across the ocean, so you see that around. Yeah, I did that, I did some stuff for Mohambe, who is another European act. I did another video for The Wanted, and then some commercials. Some like, Wal-Mart and McDonald's stuff. Stuff that people normally don't see.
Ok, you're keeping busy...
Yeah, Mr. International. I think I started last year with a commercial in India. So a commercial in India, a commercial in Canada, one commercial in the States, a bunch of music videos for the London market for like the UK in Europe, that kind of thing. The international thing.
Let's talk about the Drake video. How did you guys get connected?
Oh, you know, I've known Drake since the Toronto days. We've been talking about doing a video forever, but just couldn't quite align with the right project. Which is kind of right right now, serendipity, because this is by far his most ambitious and interesting concept, you know. This isn't just like, "Here's a pretty video," you know what I'm saying. This is like, "What?!" [Laughs]. Yeah, definitely the conversation goes to, "What?!"
Before the video dropped we saw pictures of Drake on set in a suit and at a temple, people had all types of thoughts about the theme. Tell us about the plot of the video...
It's Drake's re-Bar Mitzvah. That's why you see pictures of him floating around where he has like the yamaka and the prayer scarf. I saw something on the Net, "Drake makes religion cool." No one quite understood what was going on. And then I saw a few other stories where other people figured it out, that it's his re-Bar Mitzvah, but yeah, it's Drake's re-Bar Mitzvah. I'm looking at pictures right now of him standing in front of the synagogue performing.