http://www.macrumors.com/2016/06/28/apple-music-exclusive-content-mtv-80s/Apple has consistently been securing exclusive content, like Drake's latest album "Views", Taylor Swift's "The 1989 World Tour" concert film and music videos from The Weeknd and Eminem. In a new feature from Rolling Stone, Larry Jackson, Apple Music's head of original content, said the goal of securing that exclusive content is to put the service "at the intersection of all things relevant in pop culture."
However, Apple's strategy hasn't always worked out. Jackson says the company was in talks to host Kanye West's "The Life of Pablo." West eventually pulled out of talks to put his album on rival service Tidal, which he co-owns with Jay-Z. He chose Tidal over Apple Music because he "wanted to work with his friend," according to Jackson. While Kanye West initially said the album would "never" appear on Apple Music, the album did eventually come to the service.
INB4 'Ye has a stake in Tidal so he was profiting by putting TLOP on there'
Not when Apple would've given him a multi-million dollar deal