Kanye West Announces New Design Company

After clearing up confusion regarding the name of his fashion line (the name is Kanye West, not Dw) on Twitter last night, Kanye talked about his recent years working in the fashion industry.

I’ve been working at this for 8 years now …from the first offers to do urban clothing lines that I turned down… To begging Bape to do my line and never making any real headway… To having an office in LA that was shut down after the “MTV” moment along with my tour with GAGA

He went on to explain that he has spent the last few years living in Japan, Italy, and France, working for Louis Vuitton and Fendi before finally setting up a design studio in Paris early last year.

Then he announced that he has started a new company: DONDA — a design company which “will galvanize amazing thinkers and put them in a creative space to bounce there dreams and ideas”.

I am assembling a team of architects, graphic designers, directors musicians, producers, AnRs, writers, publicist, social media experts…app guys, managers, car designers, clothing designers, DJs, video game designers, publishers, tech guys, lawyers, bankers, nutritionist …doctors, scientist,teachers…

DONDA will be comprised of over 22 divisions with a goal to make products and experiences that people want and can afford…

We want to help simplify and aesthetically improve everything we see hear, touch, taste and feel.

He then explain his dreams of redesigning education (“school systems were designed to turn people into factory workers”), the economy, the prison system, governments and more, before finishing with a quote from George Bernard Shaw:

If you have an apple and I have an apple and we exchange these apples then you and I will still each have one apple. But if you have an idea and I have an idea and we exchange these ideas, then each of us will have two ideas.

If you would like to reach out to DONDA, send an email to [email protected]