Kanye West is nothing if not ambitious. The rapper/designer/mogul has added a few more slashes to his name, as producer, writer and director of the experimental short film “Cruel Summer,” which had its premiere during a splashy party Wednesday night during the Cannes Film Festival.

 

The 30-minute short, inspired by West’s upcoming G.O.O.D. Music compilation of the same name, was projected onto seven screens inside a tented pyramid, designed to give viewers a fully immersive experience. “Cruel Summer” stars G.O.O.D. artist Kid Cudi as a car thief who falls for a blind Arabian princess. The seven screens alternately come on and off, sometimes showing different angles of one shot, other times acting as an extended wide screen, complete with a ceiling and floor. This means the audience looks around them at the images, instead of staring straight ahead, which, as Kanye explained in a speech, was to reflect real life…

@ElliottWilson: Cruel Summer is name of Kanye G.O.O.D. Music album.